Who is driving the initiative for cooler roofs?

The initiative for cooler roofs is primarily driven by the Environmental Protection Agency (EPA) and the Department of Energy (DOE) due to their focus on promoting energy efficiency and sustainability. These organizations recognize the impact of urban heat islands and the need for roofing materials that reflect more sunlight and absorb less heat, ultimately contributing to lower energy consumption for cooling buildings.

By advocating for cooler roof technologies, the EPA and DOE aim to reduce energy costs for consumers, improve air quality, and diminish the environmental impact of excessive heat in urban areas. They provide guidance, funding, and support for initiatives that encourage the adoption of reflective roofing materials, equipment, and building practices that align with energy efficiency goals.

In contrast, while local governments, commercial construction companies, and associations like the National Roofing Contractors Association play important roles in the building and roofing industries, their contributions are often more localized or specific to their interests rather than leading the broader national initiative for cooler roofs.